Objectivo: Através de vidros vermelhos nas paragens de autocarros o público desvenda a mensagem aparentemente provocatória e anacrónica dos mupis.
English friendly: Red is Benfica's soccer team color and an eagle it's their symbol. On the other hand, Sporting, their main rival is represented by a lion. The campaign had to be seen trough red glasses to unveil the complete headline. Part 1 -Being from Benfica... Part 2 - ...it's seing only red. The product was the new Benfica TV channel in the meo box.
"É só ver vermelho à frente."
